Colibria

Rebranding

The background

Colibria operates in the rapidly growing sphere of mobile instant messaging (MIM). Here, the technology is essentially the same for each product, so a strong brand is especially critical.

The challenge

To achieve its goal of moving from number three to number one in the market, Colibria needed a brand message that would stand out among its technology-focused competitors.

The work

MIM is an essentially human process, with emotional, not technological, benefits: it creates instant connections with your loved ones. This insight drove our approach, built around the line, 'The blink of an eye, and the beat of a heart'. Used consistently across every touchpoint, this theme immediately distinguished Colibria from its competitors. It also provided a rallying point for Colibria's people, providing a firm foundation for growth.

The results

We are pleased to report that Colibria is now number one in the market.