Nicorette ActiveStop

Branding and web design for a personal quit-smoking programme

The background

Nicorette leapt ahead of its competitors with ActiveStop - a personalised support programme that tackled the psychological, as well as physical, aspects of quitting smoking.

The challenge

We were asked to design the branding for ActiveStop, as well as the website at the heart of the programme.

The work

Our identity is built around a single continuous line, mirroring the quitting journey. The website changes throughout the programme, and the line creates new illustrations for each stage. The identity helps create essential rapport with smokers, as well as supporting the programme messages.

The results

The ActiveStop brand has added significant value to the wider organisation: 86% of participants said they felt more favourably disposed to the Nicorette brand.