REA

Brand identity and education for a specialist design agency

The background

Real Estate Arts (REA) provides design and marketing for real estate clients across the US. The agency was coming up against with ever more powerful competitors, and needed a new, more powerful brand identity.

The challenge

REA asked Rare Breed to work with them on creating an identity around the proposition 'Building Visions'.

The work

On the one hand, we worked with REA to create a new identity built around keyline illustrations that dramatised the imagination and vision of REA. At the same time, we delivered a comprehensive education programme, establishing an in-house branding team and fostering a more creative culture in the agency.

The results

"I want to thank you from the bottom of my heart. The work that you've done is truly amazing. I'm clear that the positive impact will be felt throughout REA."

Michael Goodgold, CEO