The proof of the pudding
Finsbury Food Group is an award-winning, speciality bakery, producing a diverse range of cakes, bread and bakery snack products for major UK multiple retailers and foodservice providers.
Finsbury’s continued expansion is based on a combination of organic growth and targeted acquisitions. We were asked to create a new identity and website that more accurately portrayed its current standing as a corporate group and a pioneering organization, claiming new territories and pushing new boundaries.
The new identity we created mimicked the ‘F’ of Finsbury with a dynamic, active, flag device. An essential part of the rebrand was the creation of a new corporate website with a heavy investor relations bias. We delivered an easily accessible website that satisfies investors’ need for information on the group and the individual companies. In addition, we have designed the group’s corporate report every year for the past seven years, the 2015 one picking up a GDUSA award.
We have worked with the Finsbury Group since it was established and have been instrumental in helping the Group achieve year-on-year growth.