An appetite for investment
FE Research is the UK’s leading investment ratings and research agency, trusted by hundreds of investors, advisers, asset managers and platforms every day. Fully authorised by the FCA, it’s service primarily provides savings in time and money on in-house research, freeing up advisers to provide their clients with better information and better service. FE searches for the influences that can make a difference – from the structure of a fund, to the history of the fund manager, through to the culture of the business.
A strong visual identity has set FE apart from its competitive set. We have created a raft of campaigns, reflecting the company’s ability to bring clarity to data and connect with its clients. Successful campaigns have included the creation of an impactful sales programme for FE Research that easily identified, through various media channels, the key benefits to the user. We were asked to focus on the facts, so our lead concept was ‘Safety in Numbers’, a simple series of illustrations presented in a large format A3 brochure, supported by a series of on and off-line advertising executions. It delivered an unprecedented number of responses, the most for any FE campaign, which also scooped a GDUSA design award.
Other campaigns have included an FE Ratings campaign ‘Look Beneath the Surface’, an FE Precision campaign ‘All your Ducks in a row’ and the ‘FE Alpha Manager’ awards programme, resulting in some hand crafted medallions for the highest performing fund managers.