<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0">
  <channel>
    <title>News from Rare Breed</title>
    <link>http://www.rarebreed.com/</link>
    <description></description>
    <language>en-us</language>
    <item>
      <title>Big Fish?</title>
      <description>After only three years in business and in our first year of entry, Rare Breed has been listed at 119 in the Design Week Consultancy Survey.

Hurray.

As you can tell, we&#8217;re pretty chuffed with the result. Especially when you consider that we're up against all those big fish we used to work for!

So firstly, we'd like to raise a cup of tea to our clients, and say thank you. Thanks for the phone calls, the projects and the opportunities.

And secondly, we&#8217;d like to celebrate the small fish. Who despite the size of the pond, are able to swim with the big fish without getting out of their depth.
</description>
      <author>Rare Breed</author>
      <pubDate>03.06.09</pubDate>
      <link>http://www.rare-breed.co.uk/news/s/Big+Fish%3F/20</link>
      <guid>http://www.rare-breed.co.uk/news/s/Big+Fish%3F/20</guid>
    </item>
    <item>
      <title>Hit the bar</title>
      <description>Rare Breed have been appointed by BPP Law School to launch their LLB undergraduate degree programme.

The brief, to produce a bold, honest and provocative concept, that will clearly differentiate their 'professional' offering from the competitive set is due to launch at UCAS fairs this Spring.</description>
      <author>Rare Breed</author>
      <pubDate>10.03.09</pubDate>
      <link>http://www.rare-breed.co.uk/news/s/Hit+the+bar/19</link>
      <guid>http://www.rare-breed.co.uk/news/s/Hit+the+bar/19</guid>
    </item>
    <item>
      <title>New business pitch</title>
      <description>Rare Breed have been appointed to re-design the new business credentials for Bridgepoint Capital, the major international private equity group.</description>
      <author>Rare Breed</author>
      <pubDate>19.02.09</pubDate>
      <link>http://www.rare-breed.co.uk/news/s/New+business+pitch/18</link>
      <guid>http://www.rare-breed.co.uk/news/s/New+business+pitch/18</guid>
    </item>
    <item>
      <title>Stand out from the crowd</title>
      <description>For the 3rd consecutive year, Rare Breed have designed and built Colibria&#8217;s exhibition stand for GSMA Mobile World Congress in Barcelona.

Building on the success of last year, we are continuing to drive awareness of the brand, and aim to record improved footfall and enquiries. 
</description>
      <author>Rare Breed</author>
      <pubDate>17.02.09</pubDate>
      <link>http://www.rare-breed.co.uk/news/s/Stand+out+from+the+crowd/17</link>
      <guid>http://www.rare-breed.co.uk/news/s/Stand+out+from+the+crowd/17</guid>
    </item>
    <item>
      <title>Pioneering pathology partnership</title>
      <description>Rare Breed have created the brand identity for GSTS Pathology, a joint venture between Serco Group plc and Guy&#8217;s and St Thomas&#8217; NHS Foundation Trust.

The joint venture is the first of its kind in the NHS. With 550 employees conducting more than seven million pathology tests a year, GSTS is one of the largest pathology organisations in the UK.
</description>
      <author>Rare Breed</author>
      <pubDate>30.01.09</pubDate>
      <link>http://www.rare-breed.co.uk/news/s/Pioneering+pathology+partnership/15</link>
      <guid>http://www.rare-breed.co.uk/news/s/Pioneering+pathology+partnership/15</guid>
    </item>
    <item>
      <title>A sound investment</title>
      <description>Rare Breed have been appointed to produce communication materials for Northern Trust Global Investments (NTGI).

Following a global branding exercise, the brief is to differentiate NTGI within asset management and increase the brand awareness in all markets outside North America.</description>
      <author>Rare Breed</author>
      <pubDate>13.06.08</pubDate>
      <link>http://www.rare-breed.co.uk/news/s/A+sound+investment/13</link>
      <guid>http://www.rare-breed.co.uk/news/s/A+sound+investment/13</guid>
    </item>
    <item>
      <title>Access all areas</title>
      <description>Rare Breed have been appointed to create the brand identity for Access &#8211; a joint venture between multi-service firm Serco and Glasgow City Council. The contract, worth &#163;265million will see Serco provide property, staff training and IT services for the next 10 years.   </description>
      <author>Rare Breed</author>
      <pubDate>29.02.08</pubDate>
      <link>http://www.rare-breed.co.uk/news/s/Access+all+areas/11</link>
      <guid>http://www.rare-breed.co.uk/news/s/Access+all+areas/11</guid>
    </item>
    <item>
      <title>Kick the habit</title>
      <description>Rare Breed have created the design and branding for an innovative online programme, Nicorette ActiveStop. Using the internet, the programme delivers practical personalised support, to help smokers with the psychological side of stopping smoking. 
 
An introduction to ActiveStop can be seen at: http://www.nicorette.co.uk/quit-smoking/programme/activestop.aspx</description>
      <author>Rare Breed</author>
      <pubDate>01.07.07</pubDate>
      <link>http://www.rare-breed.co.uk/news/s/Kick+the+habit/5</link>
      <guid>http://www.rare-breed.co.uk/news/s/Kick+the+habit/5</guid>
    </item>
    <item>
      <title>Social responsibility</title>
      <description>Rare Breed have created a 24-page summary report outlining Aviva&#8217;s Corporate Social Responsibility initiatives during the past year. Rare Breed are proud to have helped Aviva, the biggest insurance company in the UK and the fifth largest in the world, in their drive to raise the profile of CSR with this report which has received excellent internal and external feedback. The full report can be viewed at http://www.aviva.com/csr07</description>
      <author>Rare Breed</author>
      <pubDate>19.06.07</pubDate>
      <link>http://www.rare-breed.co.uk/news/s/Social+responsibility/6</link>
      <guid>http://www.rare-breed.co.uk/news/s/Social+responsibility/6</guid>
    </item>
  </channel>
</rss>
