Survival of the fittest
The 2017 Colliers International Midsummer Retail Report has recently been launched. It is the fourth report we have created for Colliers and has once again been very well received by its audience of property professionals.
The theme this year is survival of the fittest; we took our inspiration from Charles Darwin’s belief that it is not necessarily the strongest of the species, but the species most responsive to change that survives. We created a series of images around animals which have adapted to survive in the British Isles from crocodiles in the Bristol Channel to an influx of rose-ringed parakeets in the suburbs of London.
The illustrations by Rich Wake became the focus for the campaign which launched at the Picture House Central, Leicester Square, before touring the UK. As well as the Report itself, we also created posters, invitations and plasma screen graphics.