About 2018-01-25T12:56:37+00:00

It’s not about us, it’s about you, or more specifically, about your organisation.

It’s about forging a deep understanding of your business, its aspirations and collective vision. It’s about treating every challenge you serve up differently. And it’s about searching out meaningful, and often, unexpected insights that inspire ‘business smart’* design.

Rare Breed specialises in corporate communications – delivering impactful, relevant award-winning work since 2005 – creating everything from Branding and Communications to Packaging and Digital. For us, a successful brand is the result of a positive and open collaboration with you. A collaboration that can turn a good business into a great business, a partnership that achieves real commercial results. And, you’ll be reassured to know that we’re ranked in the Top 100 UK Design Agencies.**

* We believe in design’s potential to make a difference to any organisation. This is what originally inspired the vision of ‘Business Smart’ design, and the birth of Rare Breed.

**The Design Week Top 100 ranks the most successful independent UK design agencies.

Tony Williams Rare Breed Design and Creative

Tony Williams

An award-winning pedigree.

Tony has over 27 years experience in the creative industry. A graduate of the London College of Printing, his many successes include a set of Royal Mail Stamps for the 1996 Olympics – re-issued to celebrate London’s successful bid for the 2012 Games – and the design and art direction of a promotional film for Yves Saint Laurent.

Before forming Rare Breed, Tony was Deputy Creative Director at Saatchi & Saatchi Design, where he worked on branding projects for Linklaters, Schroders bank and Midland Mainline. He also worked as Senior Creative at Designhouse, where he created and implemented brand identity projects for Allied Domecq, Natwest Bank and Swinton Insurance.

Tony is the founding Director of Rare Breed.

Transform Awards 2016
Transform Awards 2014
American Graphic Design Awards
Design Week Top 100
Insurance Times Awards 2016
Money Age Awards
Insurance Marketing and PR Awards 2016
CorpComms Awards 2016